INSEAD, one of the world’s leading and largest graduate business schools published a comprehensive case study about ZEEL. It was titled ‘Act Globally, Think Globally: ZEE Entertainment’s Worldwide Growth’ and was written by Stephen Mezias, Professor of Entrepreneurship and Family Enterprise at INSEAD and Colin J. Killick. This case study is being used as a study material for class discussion at the Institute. It gives an account of ZEEL’s international strategy with valuable insights from ZEEL MD & CEO, Mr. Punit Goenka as well as other senior management team. The case also discusses ZEE’s Global flexibility and adaptability as well as the benefits of going global.
ZEEL is the only media brand to enter into Interbrand’s recently released ‘30 Best Indian Brands Report 2015’. This reinforces ZEEL’s objective of being ranked amongst the Top Global Media Brands by the year 2020.
We firmly believe and espouse the fact that Brand is our most treasured Intangible Asset. Interbrand’s comprehensive brand valuation methodology covers the key areas of financial analysis, Role of Brand index, and Brand Strength scores. Beyond resulting in a numeric value, Interbrand’s assessment includes an appreciation of where and how brand and business value can be cultivated. The Best Indian Brands ranking employs the same rigorous methodology that is used for Interbrand’s annual Best Global Brands report.
WHAT MAKES ZEEL GLOBAL?
