The lines between global and local are getting increasingly blurred. ZEEL is focused on enhancing reach and emerging as a truly world-scale player in the M&E segment. At the same time, we are focused on ensuring that we meet local tastes and preferences, wherever we operate.

Our experience as a pan-India player is instrumental in our understanding multiple aspirations. India being many countries in one, and catering to diverse sensibilities has enabled us to adapt to global preferences faster.

ZEEL's regional language offerings within India are performing extremely well. We are able to leverage content strengths across the network by replicating successful formats. Our understanding of audiences is reflected in our leadership and improving network performance.

Globally, we are now creating content for local geographies and countries of our presence. This is different from just serving our existing programming for the diaspora. We are a local player in the markets we enter, identifying content gaps to serve in those markets. We are investing in creating original content, and monetising it through multiple revenue streams.

Thus, being local and global are complementary aspects in our operations.