Mass appeal has been a consistent hallmark of ZEEL's content offerings. We have pioneered some of the most memorable television content and formats in Indian television history. We continue to innovate and build content franchises that cater to a large number of people case in point being Dance India Dance, SaReGaMaPa. Some of our most successful fiction shows such as Kumkum Bhagya, Jamai Raja, Tashan-e-Ishq are examples of our audience insight. Bhabi ji Ghar Par Hai, a light-hearted entertainment show on &tv, has been a runaway success and has achieved immense popularity. It is an example of how we use our insight to deliver engaging content.

Along with this ZEEL is today providing niche content across a plethora of channels, to cater to a variety of tastes and preferences. From sports to spirituality to information, there are many channels in our domestic and international bouquet that have achieved leadership in their respective genres.

Our ability to provide niche content transcends boundaries. Zee Theatre and Zindagi are testimony to our ability of innovating across the content spectrum.