ZEEL has been at the forefront of facilitating change in the industry. Post digitisation, there is a perceptible shift in viewer preferences. The audience segmentation is also sharper, leading to demand for differentiated content. ZEEL has consistently adapted to audience aspirations and fine-tuned its offerings to cater to the evolving needs of viewers. This has helped us retain and grow our leadership.

In FY 2015-16, ZEEL delivered an industry leading performance with nearly 20% topline growth, despite a challenging market environment. Our business strategy ensured that we delivered a well-rounded growth - across all revenue streams, genres and markets. Our understanding of audiences, broad-based offerings and investments in content helped us achieve the same.

At the same time ZEEL has braced itself for change. The introduction of BARC, the new audience measurement system signalled a virtual reset for the television broadcasting viewership measurement with rural audiences entering the consideration set for the first time. ZEEL quickly adapted to this change by moulding its content strategy to claim a higher viewership share.

The advent of digital has also meant a strategic shift from a broadcasting focus to a cross-platform strategy, with tailor-made content to specific audiences, operating in an ‘on-demand’ scenario.

ZEEL is on course to achieve its long-term strategy. We are confident of sustaining our growth and leading change.