As a creator of content, we are consciously highlighting socially-relevant issues and create responsible programming. We are equally committed to building a sustainable enterprise, and also using our platforms to propagate awareness about pressing global challenges such as climate change and social injustice. Through all we do, our endeavour is to foster positive change at all levels and participatory growth.
ZEEL has a well-articulated CSR policy that is founded on its belief that ‘a business cannot succeed in a society that fails’. Under this, ZEEL has extended assistance and participation in many areas, which are closely related to our value system and the philosophy of Vasudhaiva Kutumbakam.
ZEEL is committed to strong ethical practices at every step of its business with due respect and diligence to culture and values.
ZEEL upholds a safe workplace with policies, environment and a culture that help its employees to succeed.
ZEEL empowers community aspirations and acts as a facilitator for a better world.
BOOKS DISTRIBUTED ACROSS LIBRARIES AT AN AVERAGE OF 1,109 BOOKS PER LIBRARY
ZEEL has partnered with Room to Read (a non-profit organisation for improving literacy and gender equality in education in the developing world) to promote reading and literacy across Rajasthan and Uttarakhand. This project has established over 20 primary school libraries, benefiting over 2,500 students, communities and teachers.
Through this step, ZEEL is promoting literacy and educational access in communities that have conventionally struggled to maintain a child-friendly, print-rich school environment. So far, the total number of books distributed across libraries is 20,383–an average of 1,109 books per library.
ZEEL in partnership with Room to Read, has decided to support the education along with teaching life skills, to 100 girls from higher secondary school in the district of Jodhpur. The aim of this program is to provide a holistic education which would help them take important decisions in life to succeed.
Another key component of the Literacy Programme is the provision of on-going training and support provided to the educators. Twenty seven workshops have been organised till date, which has been attended by librarians, teachers, principals and school directors.
The Zee is Green initiative is developing the next generation industry practices that put people and profits in sync with the planet. Zee is Green is an overarching platform to make our productions more energy efficient and optimal in terms of resource consumption.
We have already executed green operations across six productions in Naigaon region that have resulted in significant impact. Going forward, our objective is to establish a central framework for all our productions globally in order to follow verified guidelines. In addition, we are sensitising all our employees towards this cause, and ensuring across-the-board participation in resource conservation.
Zee is Green is being piloted on the sets of ‘Gangaa’ and will be replicated across other productions.
