strategic priorities

STRATEGIC
OBJECTIVES

  • ESTABLISH ZEE AS A MULTIMEDIA ENTERTAINMENT CONGLOMERATE
  • ATTAIN GLOBAL CONSUMPTION LEADERSHIP
  • CONSISTENTLY ENHANCE SHAREHOLDER VALUE

OUR PRIORITIES

  •  
    ATTAIN LEADERSHIP POSITION IN KEY GENRES
  •  
    ENTER NEW ENTERTAINMENT GENRES/ MARKETS WHICH HAVE A STRATEGIC FIT TO THE COMPANY’S LONG TERM GOALS
  • IDENTIFY CONSUMER CONSUMPTION PATTERNS TO OFFER RELEVANT CONTENT
  • ATTAIN SUSTAINABLE PROFITABLE GROWTH

Achieve leadership in broadcasting segment across diverse geographies, languages, and audience segments.

Continue the global expansion strategy and enter newer markets to leverage content strength. Expand and strengthen the business across new verticals like theatre, live events, music and many more.

Understanding emerging consumer preferences and proactively addressing them through relevant content and platforms, primarily digital.

Focus on home grown content formats and take them across the network. Continue to build on the prudent-cost model for optimised cost of production and profitable growth. OUR PRIORITIES