dittoTV achieved a few significant milestones during FY 2015-16, including:

• Published original content such as Strugglers, Chords of Change, and Life is Music
• Won the Silver Award for Excellence in Brand Management for ‘TV Buddy Concept’ at Asian Awards for Excellence in Branding Marketing & CSR 2014-2015
• Featured in the Limca Book of Records for most number of registered TV channels on an OTT platform, live broadcast from 13 temples in India and most number of movies in various languages.

dittoTV was popularised through various breakthrough campaigns which included:

TV BUDDY: Launched by dittoTV to highlight the bond shared by people over television viewing. The concept of ‘TV Buddy’ revolves around the idea of social engagement and interaction over TV viewing, despite physical distances.

PEHLE AAP: The Pehle Aap marketing initiative saw the creation of a feature that allows viewers to view their favourite content from the Zee Group channels hours before it is telecast on the main channel.

OZEE

OZEE was launched to provide the vast library of entertainment content across the ZEEL channel network, free of cost, on an anytime, anywhere basis across devices. The platform showcases the latest and full episodes of TV shows from popular ZEEL Channels. Movies in Hindi and regional languages are available along with a vast library of popular music from Zee Music Company and videos across special interest categories like Food, Lifestyle, Gossip and Entertainment.

OZEE was created with a Brand Voice ‘Not Now’, an idea that acknowledges that viewers today want to access content on their terms and reject anything that is not built around their convenience.

ZEE FAMILY TV

ZEEL’s international OTT service, Zee Family TV streams over 30 live channels and has 2,000+ movies on demand besides 25,000+ hours of library content. It has over 86,000 users and is available across 152 countries. Zee Family TV is available across devices, and has considerably helped in curbing piracy.

INDIA.COM

India.com is ZEEL’s portal in partnership with PMC and United Internet. Since its launch five years ago, India.com has gained significant market position in several content categories that include entertainment, news and sports. India. com also has transactional brands in the automotive and educational spaces that have the potential to drive significant revenue streams. India.com helps ZEEL leverage and promote its powerful media assets. The platform attracted more than 70 million unique visitors in March’16 and is amongst the most popular internet brands in India, suited to the needs of the new Indian. India.com is today the No. 2 and fastest growing content publisher in India. It is the number 1 new-age content site in India.

JOINT VENTURE WITH MASHABLE

Mashable, the leading media company for the digital generation, and India.com together launched Mashable India. This new online destination will bring together Mashable’s mission of inspiring and informing its global community about how digital and technology are changing the world with India.com’s strength in generating original content for Indian audiences and widespread reach in the Indian digital space.

#LIFEISMUSIC

ZEEL designed and introduced a unique instrumental musical show #LifeIsMusic that celebrates world music and highlights the true value of musicians who are experts in the instrumental genre. This initiative is a clutter-breaking original concept with an objective to inspire passion, unleash creativity and realise dreams in today’s era of free downloads. This exclusive series aims to engage, educate and entertain the youth about the variety and possibilities that exist with instrumental music. It will reach out to around 50 million viewers, making it a truly global multi-screen phenomenon. The platform also encourages aspiring musicians to showcase their talent to global audiences, demonstrating their skill and creativity transparently to global music talent scouts.