ZEE TV
Zee TV ranked third amongst the Hindi General Entertainment Channels (HGEC) in the FY 2015-16. The channel delivered a weekly average of 10 shows among top 50 shows, led by the top rated shows like Kumkum Bhagya, Jamai Raja, Tashan E Ishq and Ek Tha Raja Ek Thi Rani.
&TV
&TV completed a year of operations in March 2016. It continues to grow in popularity with urban audiences. It achieved 50% viewership growth since its launch month and 64% viewership growth in week day prime time – higher than competition. The popular fiction show, Bhabi Ji Ghar Par Hai!, strengthened its position and became the second best performing show in its slot.
ZEE ANMOL
ZEEL's FTA Channel Zee Anmol continued to maintain its number 1 position in the FTA GEC category much ahead of its competitive contenders. Shows like Jodha Akbar, Choti Bahu and Bandini were the top performing shows on the channel.
ZINDAGI
Zindagi continued to offer Indian viewers a unique mix of varied nature of content, clearly differentiated from any other Hindi general entertainment channel today. In the FY 2015-16, the channel introduced original productions starting with the first non fiction show Shukriya. The channel also introduced Turkish content with the show Feriha, aimed at attracting younger audience.
ZEE TELUGU
Zee Telugu increased its market share to become the number 2 channel in the Telugu GEC genre and number 1 channel in the urban Telugu market with 27.5% relative share in Urban Markets. The channel dominates the fiction genre with 35.4% relative share and the Non-Film Viewership with 32.2% relative share in Urban Market. The top rated fiction shows on the channel during the period were Muddha Mandaram, Varudhini Parinayam and Rama Seetha.
ZEE KANNADA
Zee Kannada maintained the number 2 ranking in the Urban Kannada GEC genre during FY 2015-16. Top rated shows on the channel were Naagini, Gangaa and Weekend with Ramesh Season 2.
ZEE TAMIL
Zee Tamil is growing steadily in Urban Market with 6% relative share among Tamil GECs.
ZEE MARATHI
Zee Marathi maintains dominant leadership in Marathi general entertainment space with 50% market share. The channel was once again the slot leader in all the 9 prime time slots led by top rated fiction shows like Jai Malhar, Nanda Saukyabhare, Ratris Khel Chale and non-fiction shows such as Chala Hawa Yeun Dya and Home Minister.
ZEE BANGLA
Zee Bangla grew to a stronger number 2 player with a 40% share in Urban Market. The channel maintains its strong leadership in the non-fiction genre. The channel brought in a new wave of fiction offerings that were differential, inspirational and innovative with shows Deep Jwele Jai, Goyenda Ginni and Bhutu.
SARTHAK TV
Sarthak TV, the latest addition to the bouquet of ZEEL's regional offerings maintained its number 1 position in the Oriya market with over 50% market share. The channel has a strong leadership in both fiction as well as non-fiction genre.
ZEE TALKIES
Zee Talkies is the number one reach channel of Maharashtra amongst all the Marathi Entertainment Channels. Innovative initiatives on the channel like audience engagement contests and differential film offerings have created a lot of affinity amongst the audiences thus driving additional viewers to the channel.
ZEEL's Hindi Movies Cluster was the market leader in its genre where it increased its viewership share to 34% despite the competitive environment with a significant increase in share of Zee Action and Zee Classic. These channels have carved out a set of differentiated viewers ensuring the cluster caters to a wide spectrum of audiences with each channel maintaining its individuality. The cluster has grown in viewership, consumer perception and has won several awards.
ZEE ETC
ZETC gained a 14% increase in urban and rural viewership since the inclusion of rural markets. Relative share of ZETC has increased to 6% in the Music genre.
ZING
Zing witnessed a 28% increase in Urban and Rural viewership since the inclusion of rural markets. Relative share of Zing increased to 36% in the Youth GEC genre.
ZEE CAFE
Zee Café maintained its position as the most watched English GEC with a 24% market share. It was in the leading position for over 35 weeks-Zee Café has an extensive library of the top U.S. shows like House of Cards, Gotham, The Big Bang Theory, Grey's Anatomy, Scandal, Two and A Half Men, The Vampire Diaries, Pretty Little Liars and more.
ZEE STUDIO
Zee Studio had a year packed of Indian Television premieres to woo its audience. The Channel has grown from a 9% share to a 13% share in FY 2015-16. The Channel has grown steadily to reach the No.2 position in November 2015. Zee Studio's monthly premiere special hosted under Studio Xclusive Last Knights which brought the brand stellar ratings surpassing all competition premieres in the month.
ZEE Q
Zee Q achieved a stable, consistent rating during a volatile period of market fluctuations. It is the default destination for all things 'DIY'.
DITTO TV
ditto TV, India's 1st OTT service launched by ZEE, offers its subscribers a complete on-the-go entertainment experience with a choice of over 120 premium live channels and over 40,000 hours of on-demand content across TV Shows, Movies and Videos. While all the ZEEL channels form part of the ditto TV bouquet, it also aggregates both live and on-demand content from other broadcasters to cater to viewer preferences across genres and languages.
ditto TV stands apart from other players for its 'Before TV' feature through which viewers can watch top shows, hours before their telecast along with digital premieres of movies like 'Singh is Blingg', 'Killa' etc. ditto TV entered the Limca Book of Records for being the only OTT service with the largest bouquet of channels across 13 languages.
With both internet penetration and usage growing at a phenomenal rate, ditto TV is at the forefront of this digital revolution in the world of entertainment!
OZEE
OZEE, a video on demand platform, launched to provide the vast library of entertainment across the ZEEL channel network, free of cost and on an anytime – anywhere basis, across devices. The platform showcases the latest and full episodes of TV shows from popular ZEEL channels like Zee TV, & TV. Zee Marathi, Zee Telugu, Zee Tamil and more. The platform also hosts a vast library of popular music hits from Zee Music Company, and full length movies in Hindi and regional languages. OZEE as a platform offers entertainment to over 11.6 Mn users, generating 114.4 Mn page views and 75.4 Mn video views as of March'16.
INDIA.COM
India.com has gained significant market position, in several content categories, which include entertainment, news and sports. India.com network is the 3rd highest ranking content publisher in India. Its websites including TheHealthSite.com, Bollywoodlife.com & BGR.in rank no. 1 in their respective categories. India.com also ranks the highest in new age content in its category. Cricketcountry.com, the sports website under India.com, ranks number 3 in its category. India.com network achieved its highest ever visits & unique users & second highest page views towards the end of FY 2015-16.
TEN SPORTS
Ten Sports in FY 2015-16 focused on increasing revenue streams and expanding the existing ones with concentrated and consistent effort. Content acquisition being the key, Ten Sports Concentrated on acquiring/creating content which creates long term strategic value, creating a strong programming backbone and also strengthening production as a function. Ten Sports was able to keep a tight control on cost by establishing processes and Project Management office (PMO) to get the cost to minimum and spendings in an efficient and effective manner.
APAC:
ZEEL expanded its reach to the Asia Pacific region through channels like Zee Bioskop and Zee Nung. Zee Bioskop reaches 2 million homes in Indonesia and Zee Nung caters to 2.5 million homes in Thailand. Launched in April, 2015 as a General Entertainment Pay Channel for the local Indonesian audience, Zee Hiburan is completely dubbed in Bahasa Indonesia and is also available in Hindi. Zee Sine, a 24/7 Bollywood movie channel customised and packaged for local audiences, was launched in the Philippines in April 2016.
MIDDLE EAST:
In the FY 2015-16, ZEEL's Middle East territory signeddeals with Geo and Cartoon Network Arabic and new DTH platforms in the region. GCC and North Africa audiences spent 4.3 billion minutes to consume ZEEL content on their digital devices. Over 800 million views on the Youtube page of Zee Alwan, were achieved paving the way for a robust digital strategy for the years ahead.
AFRICA:
Zee Magic the French general entertainment channel was launched on 1st October 2015 non exclusively in 26 Francophone countries in Africa and Indian Ocean Islands reaching 2.3 million households. Zee World the English GEC, caters to 7.7 million households in Anglophone Sub Saharan Africa reaching 44 countries.
EUROPE:
In the FY 2015-16, ZEEL's Europe territory, launched yet another GEC channel in the UK market. &TV was also launched successfully in Europe as a FTA channel. It became one of the top Indian channels in the UK owing to aggressive marketing and refreshing content.
USA:
ZEEL's international Over-the-Top (OTT) service, Zee Family reached a milestone of 75,000 registered users in eight months. It has streaming of 34 live channels, 2,000+ movies on demand and 25,000+ hours of library content. The service is available on all handheld internet enabled big screen and small screen devices.
Zee Americas started the event business in FY 2015-16. Three channels were launched on Digicel, which is one of the biggest FTH (Fibre to home) platforms in the Caribbean. Moreover, Zee TV consolidated its position of being the number one distributed channel in Canada through its launch on Jadoo TV, Canada.
