Our Purpose - ZEE Entertainment Corporate Website

Our mission, what we seek to become

The world’s leading global content company from the emerging markets. As a corporation, we will be driven by content leadership based on innovation and creativity. Our focus will be on growth while delivering exceptional value to our customers, viewers and stakeholders.

Our values, the bedrock of our culture

Accountability for results

Take ownership of decisions/actions for self and team, ensuring timely delivery of commitment made with high quality results.

Customer first

To anticipate, understand and meet needs of internal/external customers, ensuring high level of service delivery keeping in mind the customer first principle.

Humility, respect and integrity

To respect and honor each individual’s unique talents, life choices & work styles. To be fair, humble, honest, transparent and ethical in conduct.

Innovate and solve big problems

Identify and resolve problems which have a high impact on business by providing innovative solutions and ensuring implementation with excellent execution.

Endeavor for big, hairy, audacious goals

To set for ourselves clear, compelling and audacious goals. Transcending the fear of failure, criticism and ambiguity in an effort to set and achieve bigger targets.

Velocity and agility

To continue to deliver on responsibilities while anticipating and responding to the evolving environment.

Embrace frugality

Focusing on need-based resource utilisation and to do more with less, while simultaneously working on continuous improvement and on-time delivery.

Our beliefs, the code we abide by

Entertainment inspires

Entertainment is one of the most powerful forms of inspiration on the planet. Stories shape lives. Give people ambition to be all that they can be. Bring ideas and opportunities to the table. We’re here to be entertainment world leaders. A powerhouse for creativity.

Stronger together

We want to bring people together. To unite people. To help them build together, celebrate together, enjoy life together. We’re greater than the sum of parts. A united portfolio of brands bringing together one of the widest ranges of entertainment choices on the planet.

Celebrating the world

We seek to bring the whole world to India and India to the world. Teeming with ideas, adventures and challenges. There are endless stories from near and far, stories to be told; of lives led and yet to be led, something to make us laugh or to cry. Something to lose ourselves in or set ourselves up. We tell the world’s tales, from the tallest to the truest.

We mean business

From giving India its first private satellite TV channel in 1992, to reaching 1.3 billion viewers around the world through linear and digital platforms. ZEE, today, is the global entertainment go-to, with an integrated team creating and serving extraordinary content.

Being extraordinary is a continuous journey

ZEE 1.0

Introducing India’s first private satellite TV channel in 1992. Sparking an entertainment revolution in the country.
ZEE 2.0

Challenging the status quo. Exploring new formats. Learning new lessons.
ZEE 3.0

Expanding and restructuring businesses. Discovering our true identity that best resonates with our audience.
ZEE 4.0

Growing into a leaner, greener and sharper ZEE. Paving the way for the future of entertainment.

Read our Managing Director & CEO’s Open Letter

To create the extraordinary