Our interventions in the community largely involve identifying and addressing five key areas of focus through long-term investments and collaborations.
Our track record shows how we’ve championed the cause of women and girls through progressive storytelling for decades. Our social endeavours further the impact that we achieve through our entertainment platforms. Our initiatives are focused mainly in rural areas, in the domains of health, education, skilling and entrepreneurship.
Preservation of our heritage
When we bring authentic India on to the screen, we make a connection with our viewers. And we give back by working to preserve and protect our art, crafts and culture. Through the restoration of identified monuments, partnerships with cultural festivals, associations with leading NGOs. To protect and revive arts and crafts, and collaborations with museums to preserve India’s rich art and culture.
Disaster relief and recovery
While disasters do not discriminate, their impact on the most vulnerable sections of the society is cataclysmic. We are committed to extending relief and rehabilitation to the disenfranchised in their hours of need. We are always there whenever our nation needs us. Wherever it needs us.
Integrated rural development
Over 70% of India lives in villages, under difficult conditions. Fighting hard battles. Through interventions in the areas of education, health services, agriculture, sports and water management, we are working towards uplifting the country’s rural ecosystem.
Initiatives to improve public health
Better health is central to human happiness. We believe consuming food that is nutrition-rich, chemical-free and healthy should not be a privilege but a fundamental human right. Our work with NGOs encourages organic farming initiatives for the benefits of farmers and citizens alike.