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Our technology

At the forefront of technological innovation

Our technology seamlessly integrates content creation, distribution and monetization, to enhance content delivery, data analytics and ad solutions, all at the core of our ecosystem. With a state-of-the-art Technology and Innovation Centre in Bengaluru, we continue to push the boundaries of digital capability—empowering us to create immersive and personalized experiences that connect with audiences worldwide.
AI & Emerging Technologies

Enabling smarter entertainment experiences

Artificial Intelligence and emerging technologies are driving our evolution into a technology company. We are integrating AI-powered capabilities across the content value chain, from creation and production to distribution, discovery and monetisation, to enhance operational efficiency, personalise entertainment experiences and unlock greater value from our content library. By bringing together creative expertise, multilingual AI models and data-driven insights, we aim to deepen audience engagement and capture a greater share of the Attention Economy.
Broadcasting operations

The nerve centre of our programming

Leveraging state-of-the-art advanced automation-based media architectures, we deliver diverse, high-quality content seamlessly to over 150 countries, across multiple formats. Our broadcasting system is underpinned by five different satellites, a highly sophisticated storage mechanism and best-in-class network engines to deliver curated and localized content across geographies. Seamlessly integrating with our Broadcast Management System, we merge revenue-generating commercial elements with a rich and vast library of original, live, and classic content.

  • 10

    post-production hubs

  • 290

    edit suites

  • 100+

    fresh programmes delivered daily

  • 490 hours

    of fresh content every week

Broadcasting management

Mission-critical support for traffic, scheduling and revenue generation

Our proprietary broadcast management system ensures efficient media traffic, scheduling, and seamless integration of commercial elements globally. Our airtime sales teams leverage technology to offer a variety of commercial formats, unlocking new revenue streams like contextual ad insertion, ad replacement for local markets, leading and lagging commercials. This system integrates aspects of content management, ad sales and marketing, besides ensuring compliance with applicable laws and protecting viewer and advertiser interests.

Media operations

Centralised content management and technological innovation

Our media processing centre is the largest in Asia, equipped with state-of-the-art facilities for R&D, studio operations and digital asset management capabilities, driving technological excellence. This centre enables us to discover new ways of strengthening the content value chain and deploy new technologies to enrich the user experience.

  • 8 cities

    host best-in-class studio facilities

  • 296,000+ hours

    of content stored