The nerve centre of our programming
We maintain one of the most advanced automation-based media architectures that receives, processes and delivers diverse content to 150+ countries as linear multi-format channels. Our broadcasting system is underpinned by five different satellites, a highly sophisticated storage mechanism and best-in-class network engines to deliver curated and localized content across geographies. Integrating seamlessly with the Broadcast Management System, this weaves commercial revenue generating elements with original programmes, live content and new movies, as well as mastered classic content, films and commercials dating back to over a decade via its massive archives accessible across continents.
fresh programmes delivered daily
of fresh content every week
of content re-processed every week
of content stored
ad spots handled, generating ₹30+ bn in revenue annually