Mr. Amit Goenka, President – Digital Businesses & Platforms, is responsible for spearheading the digital businesses of Company which include ZEE5 (Domestic AVOD+SVOD), ZEE5 Global, SugarBox and Digital Publishing.
Amit has been extremely successful in pioneering ZEE5, the one-stop digital destination for ZEE Entertainment and catapulting the company into its next phase of growth and aggressively expanding the company’s footprint in the international arena.
Prior to this role, Amit has successfully managed the technology business of the Essel Group and has played a vital role in the setting up the state-of-the-art processes in all the group companies. Amit was also awarded the esteemed Medaille d’Honneur Award at MIPTV.
Amit’s first venture was Cyquator Technologies Ltd – a company which deals into web hosting and e-solutions space. His intense knack in identifying, evaluating & pursuing new business opportunities and developing market strategies was instrumental in the phenomenal success of ‘Playwin’ – India’s first online lottery, wherein he introduced the concept of MyPlaywin.com cards, enabling an online purchase of the lottery tickets. Furthermore, his innovative ideas gave birth to India’s first pre-paid cash cards service – ITZ Cash Card – a unique payment instrument.
With his sharp acumen and market insight, Amit directed Essel Group’s foray into the servicing urban infrastructure. Titled as ‘Essel Utilities’, this venture has been set up to undertake distribution projects for Power, Water and Natural Gas. With his strategic approach, Amit led Essel Utilities to secure the Power Distribution Franchisee rights for key cities in India.