Zindagi has created a frenzy amongst the Indian audience since its launch on the 23rd of June, 2014. Quality content on Indian television has marked its advent with the showcase of best Pakistani Dramas across India. Viewers of all age group are hooked to the shows and have developed a rapid connect Zindagi is breaking clutter, bringing shows from across the border that are successfully making a connect with the Indian audience. It is a proud moment for Zee because Zindagi was a bold initiative setting a benchmark for itself.
Zindagi has showcased the top rated shows in Pakistan for the first time in the history of Indian television and got the nation talking about its fabulous content. It has received an overwhelming response from viewers across all age groups as it broke away from the stereotypes of ‘traditional TV viewing in India’. Zindagi went on air with hit Pakistani shows like ‘Zindagi Gulzar Hai’ and ‘Aunn Zara’. Even though the shows have completed their run on Zindagi, viewers continue to fondly remember Kashaf and Zaroon, and Aunn and Zara from these shows. Other shows like ‘Noorpur Ki Rani’ and ‘Maat’ have successfully won over the Indian audience and made a mark in their hearts and mind.
Pakistani artists are overwhelmed by the love pouring in. They have expressed immense gratitude and joy with the response that their shows on Zindagi have garnered. The shows and the artists have become the talk of the town. People are walking in late to their offices just to catch up with the re run of the shows on Zindagi. The impact of Zindagi Gulzar Hai could be felt when people cried at lunch tables in offices/homes since the show was coming to an end.
The shows were an instant hit amongst viewers especially the urbanites who went gaga over them on the social media. They struck a chord with viewers and the word of mouth had the social networking sites abuzz with tweets, wall posts and blog posts. The impact was such that the channel in a short span already has more than 4500 followers on Twitter and approximately 2.2 lakh likes on Facebook.
@KoKoInspiresMe tweets, “@ZeeZindagiTV hands down #ZindagiGulzarHai this show will always remain with me & I’ll always cherish the beauty of it 🙂 #ClosestToHeart“
@Joydeepghosh tweets, “@ZeeZindagiTV keeps #Indians glued to new Pakistani #TV #serials #Zindagi by #Zee tries to bridge gaps http://aje.me/WBNfia via @AjEnglish“
@Bienu_pr tweets, “@ZeeZindagiTV Love #ZIndagi for its simplicity, effortless acting, raising important issues esp. with women in India, Pak & URDU language.”
@chaturvediamit2 tweets, “I am back to watching TV after ages. Thanks to @ZeeZindagiTV and to @aaminasheikh“
@powerofyogesh tweets, Warm reception to #Zindagi prompts Indian producers to rethink content http://dnai.in/chC5 @dna“
@CynicalArabella tweets, “#Zindagi: Shows which has an obscure charisma which can’t be explained in simple words. :’) End to a great show again, #ZindagiGulzarHai“
Viewers have developed a feeling of belongingness with the show characters. This moment is going to go down in the history of efforts that have been made to bring these two nations together.
Popular Pakistani actor Imran Abbas who also starred in Pakistani Drama Mera Naseeb that will be soon airing on Zindagi said, India feels a lot like home now. I was taken aback by the kind of warm welcome I got when I went to cities like Mumbai, Delhi and Lucknow to address media. I am happy that audience is able to see the work of our artists and is able to identify with the characters. I have spent a lot of time in India lately, shooting for one of Bollywood movies. The people here have accepted us just as they have accepted Indian actors and this in itself gives us immense pleasure and happiness. Folks back home and glad that their brothers in India are changing perception about our country and our art. This is a great beginning and I am thankful to Zindagi and to the Indian audience for so much love and appreciation”
Viewers across all age groups in India are identifying with the shows on Zindagi and are looking forward to their latest shows and the forth-coming ones. Zindagi will continue to entertain masses across the nation and keep up with the momentum it started with. The Indian audience has evolved and this is proven by the phenomenal response that the shows and the artists are getting.
Tune in to Zindagi to catch heartwarming Dramas, never seen before on Indian television!