Zee Entertainment Enterprises Limited (ZEEL) today announced the successful completion of two years of Zee World, the first English-dubbed Bollywood channel in Africa.
Sharing the channel’s anniversary plans, Harish Goyal, CEO of Zee TV Africa said, “As a part of the second anniversary celebrations, the channel will be launching a new show from today – ‘Reach for the Stars’. Furthermore, our huge success with Zee World has inspired us to launch two new channels in Africa – Zee Bollymovies and Zee Bollynova as a 2nd birthday gift to our viewers. These are 24 hour English dubbed Bollywood channels showcasing the best of Bollywood blockbusters and top series.”
Zee World was launched exclusively on DStv 166 on February 3rd, 2015 in sub-Sahara Africa. Due to the success of the channel in the two largest markets of Africa – South Africa & Nigeria, a bespoke feed was created for Rest of Africa to cater to the East & West African markets. This saw ZEE quickly becoming the number one destination for Bollywood on the continent.
Zee World started with a fresh slate of more than 1300 hours of content per year and has increased its content offering by another 30% over the last 6 months. The innovative content strategy to add one fresh hour at 22h00 hour daily from Monday to Friday has seen a remarkable increase in ratings for the channel which is rare in the South African market. Currently, the channel is maintaining its position within the top 3 GECs on DStv in South Africa.
The channel keeps setting new benchmarks for growth which is evident in its performance and the growth in advertising revenues, with a rate card that has grown by 20x from launch till date. With top brands like Emirates, Google, Facebook, Airtel, MTN, Vodacom, Cell C, Etisalat, Audi, Toyota, Jeep, Woolworths, Pick n Pay, Checkers, Clicks, Dischem, Nedbank, Standard Bank and Union Bank advertising on Zee World, there is high demand in the market for this channel and its offerings, as it takes Africa by storm.
With its engaging Bollywood and Indian content, Zee World has positively impacted the lives of viewers throughout the continent!