According to the latest publication from TNS Gallup, Zee TV Russia is currently placed at 9th position among 38 Channels under movie and serials genre. To name a few, Zee has beaten international players like Diva Universal (11th position), Fox Life (13th position) and Fox (19th position). However, Sony Entertainment Television (English) 4th position, Universal 5th and Viasat 1st and 2nd positions, continue to win the hearts of Russian audience.
Comparing to last year, cumulative reach grew up to 51 % (14, 5 mill.) and monthly reach increased to 40% (7, 4 mill.). The Channel is very popular among women specially housewives and earlier serials like Kasam Se and Punarh Vivah grabbed a lot of women’s attention in Russia.
Going forward, Zee TV Russia will take some key initiatives to retain its position in TOP-10 under Movie and Serial genre.
Currently, Zee TV Russia is competing against 365 channels active in the market.