Zee TV Middle East has once again surpassed all expectations and shines high in the region becoming the number 1 South Asian media in terms of fan base on Facebook in the region. The channel is rated as the number 1 South Asian TV channel in the region (source IPSOS) and takes over social space when it reached one million fan base on Facebook & is the fastest growing amongst all other South Asian media in the region. Among competition, Zee TV Middle East leads with one million fans while Star Plus Middle East is at 180,000 fans & Colors TV Middle East is at 91,000 fans (Sony TV Middle East page – NA). The closest competition among other media is a radio station with 328,000 fan base.
Zee Entertainment in the Middle East region leads the social platforms among their respective genres in South Asian & Arabic channels. Zee Aflam catering Bollywood content dubbed in Arabic reaches out to a fan base of 5.2 million followed by Zee Alwan catering GEC Indian, Turkish & Arabic content dubbed in Arabic with 3.9 million fans on their page. Zee TV Middle East is known for creating engagement through on air and on ground activities with their audience over the years which has reflected in their ratings & social media reach.
Starting this journey in July 2013 with a mere 5600 likes, the team put a target of reaching 1 Million likes in 15 months. However, the team managed to reach their target in 14 months. The first milestone of 500,000 likes was achieved in Feb 2014 & the next milestone of 1,000,000 in September 2014. Show trivia, contest, behind the scenes information etc was used for audience engagement.
Commenting on this achievement, Mr. Mukund Cairae, CEO, ZEEL – Middle East, Pakistan, Turkey & Africa stated, “Social media is a key aspect of our marketing in this territory where everything is moving digital, we have taken up the initiatives for increasing digital presence of our South Asian channels since last year & the results have been phenomenal. In the coming months, we hope to replicate the Facebook success over other social media platforms too”
Click here to visit and like the Facebook page [https://www.facebook.com/ZeeTVME]