Zee TV APAC – the Asia Pacific beam of Zee TV continues to be the No 1 Hindi Entertainment Channel in Singapore with a channel share of 1% among All Pay TV Individuals. According to Kantar Media data for the period of 8 weeks starting April 28th to June 22nd 2014, Zee TV is amongst the top 10 pay TV channels in Singapore. Star Plus with a channel share of 0.3% (All Pay TV Individuals) is standing at position 31 for the same period.
Kantar Media in Singapore is the local TV Audience Research agency that measures TV Channel ratings and impact. Zee TV APAC tied up with Kantar to map the channel’s position in the media landscape of Singapore. As per Kantar Media System, a television channel needs to have good performance for a 12 week period to qualify as a reporting channel i.e. it needs to have a 50,000 unique viewers each week to be reported separately on the Ratings system. Currently Zee TV APAC and Star Plus reach the min viewership criteria and are the only players in the market to get reported. Other players in the market like Sony TV, Set Max, Colors and Sab TV are not reported by Kantar Media yet.
Zee TV APAC continues its endeavour to reach newer heights and provide quality entertainment to the Pay TV audiences of Singapore and Asia Pacific.