Mumbai, August 17, 2004: Zee Network after the successful launch of its dedicated beam of Zee TV for Singapore now extends this customised feed to Honkong, Philippines, Indonesia, Thailand and Japan.
Speaking on the launch of this service, Abhijit Saxena, President Zee Telefilms Limited, said, ” Zee Telefilms Limited is proud to announce the extension of the South East Asia beam of Zee TV to Hongkong, Indonesia, Philippines, Thailand and Japan. It was the overwhelming response from our viewers in these regions that compelled us to extend our local beam with customised programming strategy for Honkong, Philippines, Indonesia, Thailand and Japan. The viewers of these regions will now be able to watch Zee TV shows at their local time and not deferred time as they were earlier receiving the India feed”.
Adding further Mr. Saxena said, “With this extension, Zee TV will now have a viewer-driven programming schedule. We will also be taking local programming initiatives for these countries. It also opens up opportunities for advertisers who currently face extremely high advertising rates on the India feed”.
The local feed to the rest of South East Asia, thus coincides with prime time in different markets and concurrently values airtime inventory at locally relevant and competitive rates. The new timings would be Hong Kong & Philippines – same as Singapore, Thailand & Indonesia – an hour before Singapore & Japan an hour after Singapore.
Highlights of the new beam
1. Programs aired at a time convenient to viewers in these countries
2. Flexible program schedule to cater to the preferences of viewers
in these countries
3. A more wholesome entertainment channel
a. Three news bulletins a day
b. Hindi pop / film music based programs
c. Bollywood based programs
d. Local programs
4. Advertising opportunities for local advertisers