The artists constituting the Zee Marathi family invite families across Maharashtra to immerse themselves on a fun, rollercoaster ride with the World Television Premiere of the Blockbuster Film ‘Ventilator.’
In an innovative initiative, a promotional video has been shot featuring popular faces of Zee Marathi, who come together to present a rendition of the song ‘Ya Re Ya, Saare Ya’ from the movie. The song when translated means “Come One. Come All” which depicts the core proposition of the campaign “that families should come together and experience the film”.
This video is all set to capture the viewers’ attention as it plays across various Marathi channels and digital platforms.
The family invite is extended through the outdoor and print campaign in the form of a family tree whose branches lead to the line Ya Re Ya, Saare Ya inviting all family members to come together and watch the movie.
The TV campaign focuses on the comedy that ensues when various family members come together and evokes a sense of instant relatability for anyone who is part of an Indian family set-up. The digital campaign takes this forward asking people to tag relatives who remind them of the movie characters and instances.
Ventilator is the first Marathi movie produced by Priyanka Chopra’s production house and boasts 73 hilarious cast members. It is that rare movie bound to touch the viewer’s heart while making them roar with laughter thus making for perfect family-bonding entertainment. It stars Ashutosh Gowariker in the lead supported by various veteran Marathi actors like Jitendra Joshi, Sukanya Mone, Sulabha Arya, Viju Khote and Usha Nadkarni among others.
Don’t forget to catch the world television premier of Ventilator only on Zee Marathi this Sunday, 29 Jan at 7 pm.