Zee Entertainment Enterprises Limited (ZEEL), India’s leading television, media and Entertainment Company announced the launch of Zee Magic, on Parabole Maurice. This announcement comes after ZEEL successfully launched Zee Magic with Canal Plus, on the 1st of October 2015.ZEEL first ventured into Africa 19 years ago as the brand’s first international territory. Its widely acclaimed flagship channel ZEE TV has been present on DSTV since 1996 & Canal Plus since 2006.
Zee Magic is a customized general entertainment channel, dubbed in French to accommodate the French African audience. It is tailored for all types of viewers, movie fanatics, avid series followers, food lovers, reality show enthusiasts and much more. Zee Magic will launch with three award winning series, REMARIAGE,LA PROMESSE, LIEN SACRE and Blockbuster Bollywood movies. The Channel will be available on the Parabole Maurice, platform on channel 144 on the 5th of November 2015. The channel will be available in the following countries: Indian Ocean Island Mauritius, Madagascar, Comoros, Reunion Island and Seychelles. ZEEL Chairman, Dr Subhash Chandra is excited at the strides taken to expanding the channel offerings, his vision to bring authentic and entertaining content to the world stage, known as your home, is finally coming to life, “We want you to become a part of our growing family” says Dr Chandra. ZEEL boasts 33 channels that reach more than 959 million viewers across 169 countries; the organization has shown extraordinary success as a business.
As pioneers in the television entertainment industry in India, ZEEL’s well-known international brands include Zee TV, &TV, Zee Cinema, Zing, Zee Tamil, Zee Living and Living Foodz amongst others. “We are excited to bring Zee Magic to the Indian Ocean Island countries. This is an indication of the hunger Africa has for Bollywood and Indian content. Our expansion on the continent brings me great joy,”says ZEE TV South Africa’s CEO, Mr. Harish Goyal.