Zee was launched in Malaysia in the year 2006 in collaboration with Astro, Malaysia s leading cross-media group and only DTH TV service provider in Malaysia. It has consistently been among the top 2 international channels in Malaysia. It has shown tremendous growth not only among Indians but also among local Malay viewers. Currently Zee Variasi reaches out to more than 2.5 Million Malay viewers in Malaysia.
Zee, Malaysia’s only Bollywood and Hindi entertainment channel has been re-launched with a brand new look on 31st Jan, 2011. The channel has been renamed ZEE VARIASI, since ‘Variasi’ means ‘Variety’ in the local Malay language – reflecting the variety of entertainment content shown ranging from Bollywood movies, music and gossip to reality and drama. Zee Variasi s new look and feel has been customized for the Malaysian audience as per the local language and culture.
Zee has been entertaining Malays since 2006, and the re-launch is the culmination of its efforts to get closer to the Malaysian viewers. As part of this re-launch, several programming changes are in the pipeline over the next few months.
The new look was unveiled on the 31st of March during the telecast of Zee Cine Awards – one of Bollywood s most happening events, recently held in Hotel Marina Bay Sands Singapore with Bollywood’s biggest names like Shah Rukh Khan, Aishwarya Rai, Priyanka Chopra, Akshay Kumar, Arjun Rampal and many more in attendance.
As rightly said, continuity gives us roots; change gives us branches, letting us stretch and grow and reach new heights, the change of Zee to Zee Variasi will surely take the channel to new heights in Malaysia!