The latest issue of Businessworld (Dated 21st January, 2013) features Chairman’s article titled Premium Pickings’ under the column ‘By Invitation’.
The article talks about emerging trends in the entertainment consumption pattern of premium audiences. The 5 key trends mentioned in the article include Digitization and Interactivity’, ‘Catch Up TV’, ‘Influx of Niche Content’, ‘Video on Demand’ and ‘Broadcasting To Narrowcasting’.
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Report By: Team – Corporate Brand
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