A General Entertainment channel localized for the Indonesian audience
Zee Entertainment Enterprises Limited (ZEEL), India’s leading media conglomerate and a part of the diversified Essel Group, today announced the launch of Zee Hiburan in Indonesia. ‘Zee Hiburan’, which means ‘Zee Entertainment’ in English, is a General Entertainment channel that features popular Indian serials localized for the mainstream Indonesian audience.
Speaking on the launch of Zee Hiburan, Sushruta Samanta, Business Head – Asia Pacific, Zee Entertainment Enterprises Ltd. (ZEEL) said, “Zee Hiburan in Indonesia is our 3rd launch in the APAC region in the last 14 months, following Zee Bioskop and Zee Nung. Zee Hiburan will consolidate our position and market share in Indonesia, which is one of the fastest growing Pay-TV markets in the region. Our initial interaction with the distributors was very encouraging, which propelled us to launch a GEC Channel within a year of launching our Bollywood channel, Zee Bioskop in the market. Indian content has created a huge wave in the local FTA space and with Zee Hiburan, we believe that we will be able to take it to the next level.”
Sharing more details on the channel, Maria Liza Ginting, Country Head, Zee Entertainment Enterprises Ltd. (ZEEL) said, “With Indian stories narrated like never before, Zee Hiburan promises to engage the viewers with shows that travel from the eras of the kings and queens to the modern world. The channel is positioned as ‘Color Your Life’ showcasing every emotion in the most colorful fashion. Inspired from paper puppets & paper quilling art forms, the channel packaging is artistically designed to merge the Indonesian & Indian cultures.”
The channel will showcase popular ZEE shows and dramas like Ramayan, Jhansi ki Rani, Jodha Akbar, KumkumBhagya, PavitraRishta, Kasam Se, SapneSuhaneLadakpan, Jab Love Hua, Fear Files and many more.
Zee Hiburan – WarnaiHidupAnda (Zee Entertainment – Color your life) is currently available as a pay channel on ICTA – Indonesia Cable TV Association and K Vision (DTH platform) and will soon be available on more platforms in the market. After the successful launch of Zee Bioskop in Indonesia last year, Zee Hiburan is geared up to woo the local Indonesian audience with popular Indian daily soaps.