Zee Cinemalu, a full-time Telugu movie channel from Zee Entertainment was launched by Megastar Chiranjeevi on 4th September 2016 and went on to become the biggest launch of the decade garnering record breaking GRPs in the Telugu Television Industry.
PRESS RELEASE
13 October 2017
Zee Cinemalu, a full-time Telugu movie channel from Zee Entertainment was launched by Megastar Chiranjeevi on 4th September 2016 and went on to become the biggest launch of the decade garnering record breaking GRPs in the Telugu Television Industry. In addition to this Zee Cinemalu has a strong digital presence providing a wholesome and youthful entertainment for all its viewers and also becomes the first ever movie channel to launch a bilingual website www.zeecinemalu.com which gives information about latest updates, gossip, box office reviews and exclusive photographs of film stars.
With a library of over 550 movies from different genres, Zee Cinemalu now looks to consolidate its position as one of the most preferred Telugu Movie Channels especially for youth, with innovative and first-of-its kind properties.
Zee Cinemalu was the first channel in the South Indian Television Industry to come up with the property 7 Days 7 Premieres by telecasting 7 Premieres on 7 consecutive days during the festive week of Dusshera from 1st October to 7th October.
Now, Zee Cinemalu becomes the first ever movie channel in South India to telecast a World Television Premiere. Kumari 21F, a new age youthful love story will premiere on Zee Cinemalu on 15th October at 8PM. The film stars Raj Tarun and Hebah Patel with the music composed by Devi Sri Prasad. This film is one of the top grossers of the year.
Zee Cinemalu has come up with a unique marketing campaign for the world television premiere where a lot of PR has been generated with different stars in the industry speaking about the film premiering on the channel. The cast and crew of Kumari 21F have been actively taking part in the promotions of the film on social media which increased the interest levels among the audience. In addition to this, print ads, radio ads and Facebook video push campaigns are also planned
Zee Cinemalu is all set to create new records with the World Television Premiere of Kumari 21F!
