India’s No.1 Hindi Movie Channel, Zee Cinema, is clearly on a roll with a slew of world television premieres in the last 6 months including Any Body Can Dance (A.B.C.D), Kai po Che, Barfi, Heroine, Race 2, Luv Shuv Tey Chicken Khurana, Himmatwala and Phata Poster Nikla Hero. Carrying on its spree of premiering the hottest new movies, Zee Cinema is all set to premiere the Prabhu Deva-directed romantic comedy ‘Ramaiya Vastavaiya’ at 9 PM on Saturday, 30th November.
The songs of the movie have been a rage with the audiences all across the country, what with Jadoo Ki Jhappi and Jeene Laga Hoon going on to become chartbusters following its theatrical release. With the movie all set for its world television premiere on Zee Cinema, the channel has released a special mash-up of all its hit songs on radio!
The mash-up can be accessed on the link below:
Ramaiya Vaastavaiya Romantic Mashup (Remix) _ 320 Kbps.mp3
Making his debut in the film, Girish Kumar has endeared himself to his fans with his charm, good looks and dance ability. The handsome actor toured the country this week to promote its world television premiere. Meeting the media and the fans across Rajkot, Indore and Lucknow, Girish said, The movie is about a small-town girl and an NRI boy falling in love with each other. I play the character of Ram, who has come down to India from Australia and falls in love with his cousin’s friend. The movie is a complete family-entertainer that connects very well with the Indian audiences.
Apart from the special mash-up of all the hit songs from the movie that has been created exclusively to market the world television premiere, the movie is also being promoted aggressively on social media and the digital space through the launch of a special app called ‘The Love Letter App’ that lets you create a video love letter that can be shared on social media platforms. The best video love letters would then be showcased LIVE during the world television premiere of the movie.
Talking about the unique marketing initiatives, Akash Chawla, Marketing Head, ZEEL said, Ramaiya Vastavaiya is sure to connect well with the Indian audiences as it is a heart-warming love story set in a small town. The idea to release a mash-up of its chartbusters is to connect with the younger audiences in a space they are most active in. Zee Cinema has been at the forefront of driving digital initiatives to promote television premieres. The innovative mobile app that lets you experience the flavor of the movie and make video love letters is only one amongst several digital initiatives undertaken to promote the film.