Year after year Zee Cafe has been taking initiatives to address the cause of saving the environment on a wider scale. This year the channel decided to expand this initiative to influence a larger population to take the ‘Green Turn’.
The channel urged viewers to take a Green Turn for World Environment Day by taking a pledge to adopt trees across the country.
This pledge invited viewers to save nature by taking the pledge via Zee Caf ‘s official facebook page and at PVRs and Cinemax across Mumbai and Delhi. The pledge was taken in partnership with Delhi based NGO called Eco Roots who will adopt 1 tree for every pledge taken by guests at Canvas and those who registered online.
Along with this users also got an invite to an Acoustic band night at Canvas; the on ground activity held by the channel to promote the cause .The band ‘The Other People’ performed last week at Canvas for Green Turn Unplugged. Playing a varied range of popular covers, this six-member band has been making waves at concerts across the country and did their bit for the environment in collaboration with Zee Caf at Canvas. The idea behind the event was to use no pounding drums, no grinding guitars, no towering amplifiers but create only pure energy conscious music!