Zee Bangla, over the years, has redefined entertainment in Bengal through its home-grown format shows, engaging fictions. Bengal’s most loved channel, Zee Bangla created history again with the Week 47 TAM Ratings.
Zee Bangla recorded its highest ever Gross ratings with 570 GRP (in CS 4+, All Bengal). In the core female TG, Zee Bangla gained leadership first time ever with 845 GRP (in CS Female ABC 15+), enabling us to get a firm grip on the critical Female TG. Our impact properties pulled off outstanding ratings. SaReGaMaPa 2014 Grand Finale becomes the highest rated show ever in the History of Bengali GEC with massive rating of 20.1 TVR in CS Female ABC 15+ and 14 TVR in CS 4+ (All Bengal market). Dadagiri Unlimited Season 5 launched with an opening TVR of 8.8 an averaged at 8.6 TVR (in CS 4+, All Bengal), making us a slot leader in the strategic time band of 22:00 hours. Zee Bangla was a clear gainer in all aspects as we also gained leadership position in the male TG with 489 GRP in CS Male ABC 15+ and 538 GRP in in CS Male ABC 25+.
These historic statistics prove yet again that Zee Bangla is the ultimate choice of Bengal.With the overall reach of the channel peaking and individual shows gaining slot leadership, Zee Bangla is clearly becoming the choice of Bengal.