Zee Bangla Cinema – Zee Entertainment Enterprises Ltd.’s recent addition to its wide channel family launched its offering – ‘8 DAYS 8 PREMIERES’ campaign to the Bengali Movie Fans.
8 smash hits of contemporary Tollywood, like Fighter (the best ever Bangla action movie with Jeet and Shravanty ), Urochithi (best ensemble cast of Bangla cinema), Kagojer Bou (most talked about film of the diva Paoli) , Chaplin (biggest hit of the festival circuit most internationally acclaimed film of 2012), Abosheshe (national award winner of 2012), Gorosthane Sabdhane ( Feluda series), Aparajita Tumi (biggest musical hit of the year the magic of Shantanu moitra and Shreya Ghosal ), and Bhooter Bhobhishyot ( Biggest hit of 2012) premiered on the channel.
Zee Bangla Cinema is the first ever Bengali movie channel, with a rich inventory of mixed and exciting bag of blockbusters, parallel films and films from the golden era. 8 days 8 premieres was a gift from Zee Bangla Cinema to its audiences, making their life Superhit!
The hugely successful cut out route has been taken again, since it has augured well with the image of the brand in the minds of the public. This is substantiated by phenomenally high TRP’s in its opening week, toppling even well established players in the market. The marketing campaign included extensive outdoor promotion, press ads, TV promos and an interactive facebook contest.
Sujay Kutty, Business Head, Zee Bangla Cinema added, “The festival was a winter gift to the viewers .It’s the end of reconciliation and all about a new beginning -CELEBRATING LIFE. The festival consisted of cinemas to celebrate life as Bengalis wisely say: “NABO RANGA” .It was a mix of critically acclaimed blockbusters of 2011 and 2012.”
Zee Bangla Cinema ‘8 days 8 premieres’ was aired between 16th December’ 2012 to 23rd December 2012 at 9 PM with promising content that is engaging, interactive, thrilling, entertaining and glamorous.