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Mumbai, 2nd February 2026: Leading Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’), has further fortified its leadership team with the appointment of Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue. In this role, Sandeep will be responsible for maximizing the advertisement revenue generation capabilities of the Company by leveraging the convergence between the linear and digital business. Sandeep will be based at the Company’s headquarters in Mumbai and will report into the Chief Executive Officer, Punit Goenka.
Laxmi Shetty will continue to lead the advertisement revenue vertical as Head – Advertisement Revenue, Broadcast & Digital, with a firm focus on further boosting advertisement revenue under Sandeep’s guidance.
In line with the Company’s ambitions to build a robust growth trajectory for the future, it is implementing the required steps to strengthen its monetization potential across all aspects. As the entertainment landscape evolves and the lines between consumption mediums continue to blur, it is pertinent for the Company to enhance the synergies between the linear and digital business segments to drive higher revenue generation. Leveraging his rich experience of over 31 years, Sandeep will be responsible of further enhancing advertisement revenue and building scale with a sharp focus on delivering meaningful value to the advertisers. He will play a crucial role in strategizing, innovating, planning and driving revenue across the linear and digital business.
Speaking on this development, Mr. Punit Goenka, CEO, Zee Entertainment Enterprises Ltd. said, “The evolving entertainment landscape demands sharper monetisation strategies that are outcome-driven and platform agnostic. As we sharpen our revenue generation capabilities to build sustained growth for the future, we are also taking strategic steps to enhance our bench strength with experienced leaders. I am glad to welcome Sandeep, whose deep understanding of the advertiser ecosystem and expertise to build integrated monetisation frameworks across linear and digital segments, will play a pivotal role in driving sustainable and diversified growth for the Company. I look forward to working with Sandeep and team closely, to build a stronger and converged revenue generation model in line with our long-term
ambitions.”
Speaking about his appointment, Mr. Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd. said, “I am pleased to join ‘Z’ at this pertinent juncture, as the Company builds a robust monetization engine for the future. The long-term aspirations of the Company present a unique opportunity to drive higher engagement with advertisers and deliver meaningful value. ‘Z’ has a robust presence across the linear and digital segments, and I look forward to leveraging these strengths to shape a furthermore integrated and scalable advertisement revenue ecosystem for the future.” Sandeep comes with vast experience in driving large-scale P&L, multi-portfolio monetization and enterprise growth across complex, consumer-facing businesses. During his career, he has transformed traditional sales models into client-centric, outcome-driven commercial engines, delivering exceptional revenue performance, market-leading efficiency and sustained profitability. He is recognized as a proven builder of high-performance teams and scalable revenue systems, with deep expertise in sales transformation, integrated go-to-market strategy, digital enablement and long-term partnership creation. Sandeep was previously associated with Culver Max Entertainment Pvt. Ltd. (formerly known as Sony Pictures Networks India) as the Head of Advertisement Sales – Network Channels.
With this step, the Company is further enhancing its Human Capital to build capabilities that align with its aspirations for the future. Sandeep’s appointment as the Chief Operating Officer –Advertisement Revenue, is with effect from 3rd February 2026.
Zee Entertainment Enterprises Ltd. is a leading Content and Technology powerhouse, seamlessly blending its rich legacy with pioneering innovation to deliver cutting-edge entertainment experiences. With a presence in over 190 countries and a reach of over 1.3 billion people across the globe, ‘Z’ brings diverse stories to life through linear television, digital platforms, movies and music across languages. As a truly Indian brand with a global footprint, ‘Z’ remains committed towards enriching the lives of people around the world by creating extraordinary moments which celebrate the power of optimism and togetherness.