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Mumbai, 14th July 2025: Leading Content and Technology powerhouse ZEE Entertainment Enterprises Ltd. (‘Z’) has taken yet another step to enhance its content offerings by entering into a strategic partnership with the integrated start-up platform Ideabaaz Tech Pvt. Ltd. The partnership marks a firm step in the Company’s efforts to redefine entertainment for consumers by consistently identifying new growth opportunities in the realm of content and technology.
Founded by Mr. Jeet Wagh and Family, Ideabaaz is an integrated start-up reality show and platform designed to discover, mentor and fund entrepreneurs from tier II and tier III cities, fostering inclusive innovation and entrepreneurial growth, in line with India’s aspiration to become a tech-driven economy by 2047. It combines media, entrepreneurship and innovation, which seamlessly aligns with the business approach adopted by the Company to drive impact through inclusive innovation.
Leveraging its unique strengths and unified approach, ‘Z’ and Ideabaaz Tech Pvt. Ltd. will launch a new Intellectual Property (IP) to build India’s largest tier II and tier III start-up ecosystem titled Ideabaaz. Ideabaaz is a jointly developed and co-funded IP that blends the pioneering legacy, entrepreneurial spirit and strong consumer connect of ‘Z’ with Ideabaaz’s entrepreneurial vision. Created and curated by the renowned media expert, Mr. Raj Nayak,who is also an investor in Ideabaaz, along with Mr. Jeet Wagh and Mr. Sagoon Wagh, the show is aimed towards the start-up ecosystem. The show will be propelled by ‘Z’s massive reach of over 1.3 billion viewers across the globe and its robust presence across languages by premiering on the flagship Hindi television channel, Zee TV and its digital entertainment platform, ZEE5.
In a pioneering move, ‘Z’ will adopt a dual-platform strategy for the show by blending the immense reach and collective viewing experience of linear television with the scale and interactivity of digital platforms to create a holistic and synergistic content offering for consumers. Leveraging the strengths of TV AND Digital, is a firm reflection of the Company’s commitment to adopt a futuristic omni-channel content strategy that ensures maximum reach and enhanced engagement with the consumers.
Company Spokesperson, ZEE Entertainment Enterprises Ltd. said, “For over three decades, ‘Z’ has redefined the content ecosystem through unique offerings that entertain and engage with its consumers. The strategic partnership with
Ideabaaz Tech Pvt. Ltd. is a perfect extension of our vision to create purposeful entertainment for our consumers with content that blends creativity with technology-led innovation.Presenting Ideabaaz on Zee TV and ZEE5 will enable us to tap into the rich, entrepreneurial spirit of Bharat and showcase unheard stories and innovations from the tier II and tier III markets. We will continue to take the necessary steps and build meaningful engagement for our consumers in the realm of content and technology.”
Mr. Jeet Wagh, Founder, Ideabaaz added, “Our mission is to create an ecosystem where ideas are nurtured, talent is celebrated and opportunities are accessible to all. Tapping into the Nation’s vision towards technology and innovation, coupled with the network reach and strength of ‘Z’, we believe this is the right moment to build a new wave of start-ups that can shape India’s future.”
The partnership comes at a time when India is stepping up its commitment towards fostering research and innovation across sectors. The recently approved Research Development & Innovation (RDI) Scheme, with a Rs. 1 lakh crore fund further underscores the Nation’s resolve to fuel technology-led entrepreneurship and build a robust startup economy as part of its vision for a Viksit Bharat by 2047.
In line with its strategic growth plan for the future, ‘Z’ is identifying newer avenues for growth to build innovative entertainment experiences at the intersection of content and technology.The Company had recently announced a strategic partnership with content and tech start-up ‘Bullet’, to enter into the emerging micro-drama segment. The partnership with Ideabaaz further enables the Company to scale up its content offerings across platforms and redefine entertainment for consumers across the globe.
Zee Entertainment Enterprises Ltd. is a leading Content and Technology powerhouse, seamlessly blending its rich legacy with pioneering innovation to deliver cutting-edge entertainment experiences. With a presence in over 190 countries and a reach of over 1.3 billion people across the globe, ‘Z’ brings diverse stories to life through linear television, digital platforms, movies and music across languages. As a truly Indian brand with a global footprint, ‘Z’ remains committed towards enriching the lives of people around the world by creating extraordinary moments which celebrate the power of optimism and togetherness.
Ideabaaz is India’s first integrated startup show and platform designed to discover, mentor, and fund
entrepreneurs from Tier II and Tier III cities, fostering inclusive innovation and entrepreneurial growth in line with
India’s aspiration to become a tech-driven economy by 2047.