Endearingly heartwarming National-Award winning Best Children’s Film Elizabeth Ekadashi will be premiered soon on Zee Marathi on May 31 at 7 PM. The World Television Premiere of this gripping emotional tale of three children and a bicycle is directed by Paresh Mokashi, who had won accolades for his Marathi film ‘Harishchandrachi Factory’ (2009).
Elizabeth Ekadashi unfolds the poignant but entertaining story of two young siblings – Dnyanesh and Mukta. Dnyanesh is a very bright kid who supports his mother after the death of his father. The family that gets into an unexpected problem and the movie captures the efforts the two children take to pay off their mother’s debts and also save Elizabeth, the cycle gifted to Dnyanesh by his late father, which will be sold by their mother to pay off their debts. The premiere of the movie is woven around the thought ‘Nata punha balpanashi’ which encourages viewers to relive their childhood. The on air promotions of the movie have already been carrying this thought and have brought out the various facets of childhood in the promo. The off air campaign too has focused on carrying this thought forward. The campaign has made use of TV and outdoor extensively.
The special feature of the off air campaign has been the unique social media promotions that have been carried out. Dubsmash videos of cult dialogues from the movie have been used with leads from the Zee Marathi shows dubbing the dialogues and recreating the magic of the scenes from the movies. A sample of the video can be viewed on http://www.zeemarathi.com/clips/aga-elizabeth-sujay-reshma-anna.html and The hit song ‘Dagad Dagad’ has been reshot with the artists from the fiction show ‘Dil Dosti Duniydari’ has been a rage on social media. The music video can be seen on http://www.zeemarathi.com/clips/dil-dosti-duniyadaari-artists-performing-on-dagad-dagad-full-song.html. Apart from this, articles and blogs about childhood have been rested on the website. Apart from this, radio has been extensively used in 12 cities across Maharashtra with the creatives hammering the songs & dialogues from the movie.
Speaking about the WTP, Deepak Rajadhyaksha, Zee Marathi, said “We always try to create value in the movies during World Television Premieres. For Elizabeth too we have shot with the artists from the movie on location in Pandharpur and tried to capture the behind the scenes from the movie. The movie was a landmark for the Marathi movie industry and the kids became instant hit with the viewers. There is a lot of curiosity about them and people are wanting to know more the children and the making of the movie. Hopefully the efforts in presenting the movie with that little extra will be enjoyed by the viewers.” The movie will be the first big premiere on Zee Marathi after the record breaking performance by Lai Bhaari that had premiered in January’15. Elizabeth Ekadashi will be the first big blockbuster film of this financial which promises many exciting titles in the coming months.
The movie premieres on Zee Marathi on Sunday, 31st May 2015 at 7 PM. Elizabeth Ekadashi stars with Shrirang Mahajan, Sayali Bhandarkavthekar, Pushkar Lonarkar, Nandita Dhuri and others. The premiere will help consolidate the numero uno position Zee Marathi has enjoyed in the Maharashtra market while building on its already successful lineage in premieres of hit movies.