Amitabh Bachchan, Aamir Khan, Ranbir Kapoor, Farhan Akhtar, Parineeti Chopra, Sushant Singh Rajput, Sonakshi Sinha….lead the initiative
Bollywood’s youngest superstars Parineeti Chopra and Sushant Singh Rajput joined the already stellar line-up as tickets went on sale for the Charity concert being held at the Indira Gandhi Indoor stadium in Delhi for the flood victims of Kashmir and Assam.
The entertainment industry led by the Event and Entertainment Management Association (EEMA), the Film and Television Producers Guild and the global media conglomerate Zee Entertainment Enterprises Ltd.(ZEE) has initiated a fund-raiser campaign, “HUM HAIN… Umeed-e-Kashmir” to raise funds and awareness for flood-stricken Kashmir. The recent floods in Jammu & Kashmir and Assam have devastated and unhinged the lives of many leaving many casualties and loss of homes, property and livelihoods in its wake.
HUM HAIN…Umeed-e-Kashmir will invite donations to its philanthropy partner, United Way of India and along with their team of professionals strive to work alongside several NGOs, Government bodies, celebrities and civilians to give the cause a unified voice. The concert will include a list of celebrity performers who will appeal and urge viewers to donate to key NGOs and specified Disaster Relief Funds in support of the flood relief projects. Many other stars and performers will be shortly announced.
On 18th October, HUM HAIN Ummeed e Kashmir is being hosted at the Indira Gandhi Indoor stadium in Delhi and features almost 50 major artistes, a veritable who’s who: Aamir Khan, Vishal Bhardwaj, Farhan Akhtar, Parineeti Chopra, Sushant Singh Rajput, Vivek Oberoi, Ravi Kissan ( the Bhojpuri superstar), Mohit Chauhan, Sharmila Tagore, Tabu, Sonu Nigam, Shaan, Sukhwinder Singh, Aditi Singh Sharma, Harshdeep Kaur, Rekha Bhardwaj, Shantanu Moitra, Anupam Kher, Imtiaz Ali, Vidhu Vinod Chopra, Mukesh Bhatt, Swanand Kirkire, Zaheer Khan, Virendra Sehwag, Neha Dhupia, Aditi Rao Hydari, Javed Ali, Neeti Mohan, Monali Thakur, Bhoomi Trivedi and multiple celebrities. More celebrities will continue to join as performers, as the build-up to the event continues. Tickets for the event and all proceeds, which will go to the charity United Way, are available on Bookmyshow.com and other outlets across the Delhi NCR region.
The campaign’s highpoint is the creation of simultaneous live events on ground across 7 cities on 18th October with the main event at the Indira Gandhi Stadium in New Delhi and simultaneous events being held in Mumbai, Chennai, Hyderabad, Kolkatta and Jaipur. The spread of events across the country will help demonstrate that India cares.
Ten News channels of ZEE Media Corporation Ltd will come together to connect the multiple events being held simultaneously across the country. India will be one as the event management industry in Delhi, Mumbai, Hyderabad, Chennai and Kolkata will feature their respective film and entertainment industries. Zee’s anchors and network will connect the cities and performers live from 3 pm onwards on 18th October.
A total of 38 Zee channels will SIMULCAST this initiative on Sunday 26th October including Zee TV, Zee Cinema, & Pictures, Zee Classic, Zee Action, Zee Premiere, Zee Caf , Zee Studio, ETC, Zing, Zindagi, Zee Tamil, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Anmol, Zee Smile, Zee Salaam, Zee Jagran, ZQ, Khana Khazana, Zee TV HD, Zee Cinema HD, & Pictures HD and Zee Studio HD, Zee Kannada, Zee Telugu, Zee Marathi Zee News, Zee Business, Zee 24 Taas, Zee 24 Ghanta, Zee MP CG, Zee Punjab, Zee Sangam, Zee Marudhara, Zee Kalina and Zee Purvaiya.
Studios will also be set up in both New Delhi and Mumbai where celebrities will also send across poignant messages, performances and showcase footage films that bring alive the devastation and relief work undertaken in an effort to strengthen the appeal. A collection of celebrity memorabilia will also go on auction. ALL money generated through the fund-raiser through sale of tickets, donations, sponsorships, commercial time, auctions, etc. will be given to charities that the organisers will painstakingly select.
Ranbir Kapoor speaking about the initiative said, “Kashmir has always been an intrinsic part of our film industry. The happiness and joy that the Kashmiri people brought me and my Rockstar crew was incredible. The people are peace-loving and love all of us from the entertainment industry. I am grateful to the EEMA and the Film Producers Guild for initiating this project with Zee TV. It’s important that the country comes together to demonstrate our solidarity with them at this time”
Sabbas Joseph, President of Event and Entertainment Management Association said today, “As we continue to plan the relief campaign, there is an optimistic energy building that we will be able to help rebuild Kashmir with a sense of solidarity that is representative by every film, music and sports icon coming together. The idea of creating multiple simultaneous live events showcases the strength, diversity and unity of our country; it also demonstrates the growing strength of the live and event management industry across the country. Bringing the country together, is at the core of the initiative that we are building.”
Punit Goenka, MD & CEO, ZEE said “As a nation, we have always treasured Kashmir the most, our precious crown that it has always been. In such a calamity, it is nothing less than a moral responsibility of every citizen and corporate in India to step forward and extend the best possible support towards the relief. As a global media company, with a wide bouquet of multiple channels across the nation, and a strong connect with over 730 million viewers, ZEE aims at offering a dual support to this initiative. Firstly, through the advertisement revenues generated from the broadcast, which would be entirely donated to the relief work, and secondly by offering a nationwide reach to the event. Committed to ‘Vasudhaiva Kutumbakam’, which we espouse as our brand positioning, it is ZEE’s responsibility to step forward and work for its Family, of which the people of Kashmir are an integral part.”
Mukesh Bhatt, President of the Film & TV Producers Guild, said, “The land of ethereal beauty & purity is in tatters, devastated by nature’s fury. Kashmir, the embodiment of Indian culture & tradition, is crying for help from millions of fellow Indians. The Indian entertainment industry has shared a wonderful symbiotic relationship with the land of Kashmir over the years & the time has come to repay the generosity & hospitality of Kashmiris in their time of strife. The industry has forever pioneered charitable causes whenever India has been ravaged by tragedies & this time too, we would like to support our Kashmiri brethren & contribute in our own humble way to this gargantuan task of relief & rehabilitation.”Hum Hain ….. Umeed-e-Kashmir” will not only assemble industry forces on a common platform of compassion & nobility but more significantly appeal to the consciousness of the vast multitude of Indians to generously donate funds in our endeavour to provide some succour to the survivors in Kashmir.”
“United Way of India is a community impact organisation that works at getting different stakeholders together to create measurable, long lasting and tangible changes in communities, and has been proactively working toward restoring normalcy in the lives of disaster affected persons post all major national disasters. While extending immediate relief- food, temporary shelter and medical support- is always our first step, our main effort focuses on the much more challenging rehabilitation and redevelopment projects and it often takes months- sometimes years- to rebuild communities. We are immensely grateful to the Indian events, film and television Industry for being prompt in responding. It is by leading the way, that they inspire fellow Indians to wholeheartedly support rehabilitation efforts for people in Kashmir and Assam.”, said Jayanti Shukla, CEO, United Way of India, the philanthropy partners for the event.
This October, the Event and Entertainment Management Association, along with Zee Entertainment Enterprises Ltd. and the Film and Television Producers Guild of India have come together in solidarity with the people of Kashmir and India, at large and is sending out a call-to-action.
Tickets are available at bookmyshow.com and are priced at Rs 1000/-, Rs, 1500/-, Rs 2500/-, Rs 5000/- and Rs 10000/-