The prestigious German football competition will be aired on the TEN Network until 2018
The German Football Association (DFB – Deutscher Fussball-Bund) and TEN Sports Network, South Asia’s largest sports broadcaster have closed a media rights agreement for the DFB Cup. Between the 2014/15 and 2017/18 season, the German knock-out competition will be broadcast across the TEN Sports Network. Infront Sports & Media, the exclusive international media rights advisor to the DFB, has facilitated the long-term contract.
TEN Sports has acquired the exclusive media rights for live and delayed coverage with a commitment of 11 key matches per season and upto a potential 19. Territories included in the contract, cover the breadth of the Indian Sub-Continent including Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. Across the majority of these regions, TEN Sports holds a leading position. Its programming also features other top national and international football properties including the UEFA Champions League.
Rajesh Sethi, CEO, TEN Sports, commented: Ten Sports is proud to re affirm its commitment to DFB and Infront by renewing rights for the DFB Cup for a further four years which will see matches live on Ten Action, Ten Sports & Ten HD and also available for live streaming on tensports.com. As incumbent rights holders for the UEFA Champions League & Europa League and the DFB Cup, we have seen incredible performances by German Clubs on the field as well as their financial stability off it. DFB Cup forms a key part of our premium football bouquet which also includes the UEFA Champions League & Europa League, Copa Del Rey, Capital One Cup, French League among other properties and we are delighted to extend our rights partnership.
Infront has supported the DFB in its media rights sales for the international market since 2012. The negotiations with TAJ TV Limited have been handled by Infront Pan-Asia the new Singapore-based subsidiary.
The DFB Cup is an annual German knockout football cup competition run by the Deutscher Fu ball-Bund (German Football Association). Sixty-four teams participate in the competition, including all top clubs from the Bundesliga. The most successful team in this competition is Bayern Munich who have won the DFB Cup a total of 16 times. This year’s final will see the top 2 clubs in Germany fight it out on 17 May, as current holders Bayern Munich will face their biggest domestic rivals Borussia Dortmund. The game is live on Ten Action, Ten HD & tensports.com.
TEN will broadcast the DFB Cup football action LIVE and EXCLUSIVE across the TEN Network on TEN Action, TEN Sports and TEN HD with live-streaming on tensports.com in the Indian sub-continent.