TEN Sports‘ recently re-launched website www.tensports.com has witnessed a sharp increase in viewership. The website which is available on all devices is the only responsive website among all sports channels in the sub-continent. By responsive, it means that the website adapts to the device that is used to view it. This has been made keeping in mind the end-user ease of use and faster navigation on a page.
The core approach of the website is to ensure coverage and updates on all channel properties plus news and analysis based across all sporting events. News feed and content is created externally as well as by a special internal team that has been set up to generate sports-driven content. The focus is to create in-house content along with VOD for the archival content that the channel owns.
To ensure higher participation and integration among the fans and viewers the website is linked to other social platforms like FB and Twitter. This ensures a very healthy eco-system for the website to operate in where in each one supports the other. Fans are encouraged to participate in, share and view Electrifying Tweets, Match In Focus, Player of The Week and Polls.
One of the most visited pages on the site is the schedule page which is highly followed by fans. It has been made more user-friendly by adding alarms and reminders to ensure that the viewer is aware of the program that he is keen to watch.
Another key reason for revamping the website has been to make it live-streaming compliant. Presently the website can stream 2 separate beams at any single point of time. The initial response to streaming has been very encouraging with live-streaming of the UEFA Champions League matches and the SA v/s AUS series receiving high viewership. In the future, TEN Sports would like to further augment the offerings on the live web platform by introducing other sports like Hockey World Cup, Commonwealth Games and Asian Games. This would be a first-of-its-kind case of such games being shown over the internet.
Some notable numbers relating to the revamped website are:
Click here to check out the website [http://www.tensports.com/]