INSEAD, one of the world’s leading and largest graduate business schools has published an in-depth case study on ZEE Entertainment entitled ‘Act Globally, Think Globally: ZEE Entertainment’s Worldwide Growth’. The case was written by Stephen Mezias, Professor of Entrepreneurship and Family Enterprise at INSEAD, and Colin J. Killick and will be used as a basis for class discussion at the institute.
The case study provides details on ZEE’s international strategy with valuable insights from ZEEL MD & CEO, Mr. Punit Goenka as well as other senior management. The case also discusses ZEE‘s Global flexibility and adaptability as well as the benefits of going Global.