Leading American entertainment trade website, Variety recently spoke to Mr. Amit Goenka, CEO – International Broadcast Business, ZEEL on our latest launch, Zee Mundo.
In this interview, Mr. Goenka discusses ZEE’s latest milestone, the launch of Zee Mundo, a Spanish-language Bollywood movie channel targeted at the US Hispanic market. He also shares more details on the content, research and market for the channel as well as ZEE’s broader international strategy.