Kidzee, also ranked no 1 in pre-school category as per India’s Most Attractive Brands 2015
Kidzee, the largest network of preschool chain in Asia has been ranked no 1 in India’s Most Attractive Brands 2015 list in the education and pre-school category. The study was carried out byTrust Research Advisory (TRA) a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company dedicated to understand and analyze stakeholder behavior through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. The primary research was conducted on 2,312 consumers across 16 cities. Kidzee placed as the most attractive brand in education category is followed by IIT, IIM, and NIIT among other industry players. Even in Pre-School category Kidzee has maintained its position of being on the top of the list.
Brand Attractiveness is a powerful, intangible force, which goes much beyond its physical appeal. It is an invisible, overwhelming pull, which subliminally, but irresistibly draws audiences towards itself. Kidzee has made efforts to bring a change in education pattern has been recognized by TRA. Every time a Brand has a human interface, it arouses deep-rooted physical, psychological, sociological and cultural reactions in the person, exerted as a ‘force of attraction’ by the Brand. Kidzee is market leader in Early Childhood Care and Education with a reach in over 550 cities across the depths of India. Nurturing the unique potential of over 400000 kids and training them in school readiness, Kidzee’s exclusive pedagogy Interactive iLLUME sets it apart from other educational institutions.
Commenting on the achievement Mr. Abhinav Upadhyay, Head of Marketing & Innovations, Zee Learn said, “At Kidzee and across all Education brands of Zee Learn, our focus is on nurturing the ‘unique potential’ in every child and our brand building efforts to focus on this philosophy. It’s an honor for Kidzee and Zee Learn to be recognized as India’s Most Attractive Brand 2015 in Education and Pre-School category. This Award is a testimony to the customer centric thought process and multi-facted marketing strategy and execution that we have implemented at Zee Learn and its brands. It is also a massive recognition for the entire Zee Learn family in driving brand promise and brand delivery which has enabled us to be such a favourite of the parents whose wards we nurture. Receiving such recognition makes us feel humbled and proud at the same time and encourages us to continue to innovate in our marketing and brand building efforts and drive excellence across all domains of the organization.”
Apart from this, Kidzee has achieved many recognitions previously, in the year 2015-16, Zee Learn was conferred with the award of India’s Most Trusted Educational Brand for the year by Trust Research Advisory. Kidzee was also awarded the Most Trusted Preschool Brand in the year 2014-15.