Zee Marathi – Maharashtra’s pioneering leader in Marathi Entertainment is all set to launch TWO new blockbusters. One brings, after much ado, veteran actor Dilip Prabhavalkar back to small screen, while the other is all set to get the eminent stars of Marathi Entertainment Industry with a twist!
Starting today (18 Jan 2017) Zee Marathi will showcase two such stories which beautifully portray relationships with a twist of humor.
CHUK BHOOL DYAVI GHYAVI. (Wed-Sat @ 9:30 PM)
Chuk Bhool Dyavi Ghyavi is a one of a kind show which brings to the screen the 50 years of marriage of a simple couple ranging across the era of 1960s to the current times. This light-hearted drama explores the bittersweet relationship between a husband & a wife. The show’s premise is based on the value that marriage is a balance struck between two people, where mistakes are forgiven & forgotten.
This show is delight in the truest sense as it showcases Dilip Prabhavalkar & Sukanya Mone in the lead roles. It also casts Priyadarshan Jadhav & Sayali Phatak who will portray the lead characters’ younger selves.
The couple will redefine happily ever after by deciding to look beyond each other’s mistakes and imperfections.
NAKTICHYA LAGNALA YAYCHA HA! (Wed-Sat @ 10 PM)
Meet the Deshpandes & their beloved daughter Nupur. A family with royal lineage but lost glory is on a quest to find an ideal match for their daughter.
A motley ensemble of relatives with their own quirks and fancies set out to find a match which suits their own individual tastes. Nupur is spoilt for choice & has to set her mind on the one ideal prince charming for herself.
USP: Eminent personalities from the Marathi entertainment industry (celebrities) would be the prospective proposals for Nupur. Every week one new celebrity will be a part of this show, the journey is to see who does the family and Nupur approve of.
The double launch is promoted with a double impact campaign. Interesting story plots coupled with an all-time favourite star cast has been promoted on-air as well as off-air.
Apart from strong promotion via regular ATL mediums, synergies were drawn across mediums to optimize the marketing promotions for the launch of two new shows slated to launch on the same day. The 10-day Outdoor campaign panned across at-least 100 hoardings in Mumbai, Pune & ROM, 50 Bus Shelters in Mumbai.
Both show promos were aired during the screening of ‘OK Jaanu’ & ‘Ti Sadhya Kay Karte’ especially in the Marathi pockets which helped build the curiosity for the show launch & reach out to the desired audience across more than 300 screens (single & multiplexes screens) in Mumbai, Pune & across Rest of Maharashtra.
One of the premiere initiatives & USP of the show is its Title Montage.
For the 1st time in MGEC the title Montage of ‘Naktichya Lagnala Yaycha Ha’ has been done in one shot. While the title montage of ‘Chuk Bhool Dhyavi Ghyavi’ is an animated depiction of the show’s essence.
In addition to the ATL Campaign, special vox-pox videos were shot keeping in mind the theme of the shows which helped reach out to at-least 6 lac fans over a period of one week.
Zee Marathi is set to launch these two blockbuster shows on 18th Jan 2017 – ‘Chuk Bhool Dyavi Ghyavi’ @ 9:30 PM & ‘Naktichya Lagnala Yaycha Ha’ @ 10 PM Wed-Sat on Zee Marathi & Zee Marathi HD.