ZEE as a brand has always encouraged new talents, initiatives and endeavors. This has inspired us to launch Zee Bangla Cinema Originals in 2015 which was a landmark year with respect to cinema viewing on television. Entertainment was redefined in a spectacular manner, breaking the set parameters for the cinema viewing audience.
PRESS RELEASE
13 October 2017
ZEE as a brand has always encouraged new talents, initiatives and endeavors. This has inspired us to launch Zee Bangla Cinema Originals in 2015 which was a landmark year with respect to cinema viewing on television. Entertainment was redefined in a spectacular manner, breaking the set parameters for the cinema viewing audience. For the first time, the movie buffs experienced the excitement of being an exclusive part of Blockbuster Film Premieres sitting right in the comfort of their drawing rooms.
Zee Bangla Cinema proudly proclaims the yearlong success of the delivery of the best of original content under the banner Zee Bangla Cinema Originals. Encouraged by the overwhelming response, Zee Bangla Cinema has continued with this great initiative.
This revolutionary concept of cinema on television has got yet another boost with some of the renowned celebrities and the best talent of Tollywood getting associated with the project.
Production Houses of acclaimed directors, like Raj Chakraborty, Vandana Films and Team Spirit have taken the onus to deliver the best of the products to our audience – The maiden venture being ZBCO GUTI MALHAR from the House of Raj Chakraborty Productions.
ZBC Originals Guti Malhar has emerged as the most viewed movie in the 9 P.M time band on 24th April 2016 trumping other movie channels in the West Bengal market.
