Continuing its pledge to Go Green, @ZEEIsGreen is celebrating ‘Sustainability Week’ from April 18 – 22, 2016 as a countdown to Earth Day which falls on Friday, April 22.
The activities during the ‘Sustainability Week’ aim to create awareness about the environment as well as encourage employees to adopt simple sustainable measures that one can take to live in harmony with nature. Through workshops, demonstrations, documentaries, and online contests, employees will be educated and advised on different eco-topics including ways to reduce the use of plastic, the use of eco-friendly fonts, organic farming, recycling tips, waste segregation, amongst others. The objective of ‘Sustainability Week’ is to ensure that this awareness is percolated throughout our value chain and across our offices around the world.
As a responsible Media Company, ZEE pledged to go green in 2015 with the ‘Zee Is Green’ initiative which is spearheaded by ZEEL MD & CEO, Mr. Punit Goenka. Commenting on the initiative during the launch, Mr. Goenka said, “With ‘ZEE Is Green’ we aim to translate our environmental commitment into action by integrating sustainability across our organization, in front of the cameras as well as behind it.” The mission of ‘Zee Is Green’ is to raise awareness, build capacity and foster the widespread adoption of economically viable, environmentally restorative and socially constructive processes. ZEE also launched Zeeisgreen.com, a portal which hosts unique green guides, the green experiences on different sets and useful information which is easily accessible to all stakeholders.
For more details on ‘Zee Is Green’, please visit: www.zeeisgreen.com
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