One of the fastest moving products on GOSF in the entertainment category!
Ditto TV, India’s first OTT (Over-The-Top) TV distribution platform from Zee New Media, the digital arm of Zee Entertainment Enterprises Limited (ZEEL) had a successful association with Great online shopping festival (GOSF).
Ditto TV experienced an outstanding response! The offer was featured in the 299 corner, which was a special deal corner and was also the busiest section during GOSF. With over 500+ brands participating in the GOSF festival, 200 out of these brands were from the entertainment sector alone. And Ditto TV was the fastest moving product within this category with subscriptions going out every minute. The highpoint during these three days was on December 12th (Final day of the sale) wherein we witnessed our highest peak of sales.
Elated about the success Ditto TV team is thrilled with the response received in associating with the GOSF festival. Ditto TV was one of the most popular products during GOSF and the team also observed a lot of people sampling the product from across the country.
Since its inception in February 2012, Ditto TV has partnered for content with IndiaCast, Multi Screen Media (Sony Entertainment Television), Bennett Coleman & Co. Ltd., TV Today Network, BBC, Turner India, Bikini TV, ZEE etc. It hosts 150 channels across leading genres and rich on-demand video content globally. Today, the platform has over 5 million users.