Ditto TV, India’s first OTT (Over-The-Top) TV distribution platform from Zee New Media has acquired the international streaming rights from Ten Cricket to broadcast live the -Caribbean 7-match Tri-Series that will be played between India-West Indies-Sri Lanka in West Indies from June 28 to Jul 11, 2013. This means that cricket buffs can now break free from TV and follow their favourite teams even while on-the-go.
Vishal Malhotra, Business Head – New Media at Zee Entertainment Enterprises Ltd, sharing his enthusiasm on the partnership, said, Coming on the heels of the Champions Trophy in England that India won spectacularly, the Caribbean Tri-Series is bound to whip up passions of a billion cricket crazy fans in India and from around the world. Our partnership with Ten Cricket will allow this viewer to get a slice of the action on-the-go.
Ten Sports CEO Atul Pande, added, Busier schedules are making it difficult for many to follow live TV today. However, with the new age user getting increasingly savvy, and with mobile technology catching up, it makes a lot of sense for broadcasters to tap this medium. Ditto TV, with its assured and wide global viewer base, thus offers us the right medium to reach out to them.
Cricket enthusiasts can not only watch the Caribbean Tri-Series but also the following India-Zimbabwe Series of five one-dayers starting July 24 on their smartphones, tablets, PCs and laptops by simply downloading the Ditto TV app. The subscription-based, advertisement-free Ditto TV app is available on leading application stores viz. Apple App Store, Google Play, Windows Store & BlackBerry App World and Intel AppUp. Windows and Mac users can download the same from www.dittotv.com.