Mumbai August 05, 2004: With DishTV’s augmented offering of over 100 channels urban India will be spoilt for options. With their own small dish antenna, TV viewers can now receive a never-before range of channels to view, without the hassles of cable operators. The range of content on offer provides a wide range of options on both territorial and interest niches. All of India’s regional languages are represented in terms of channel options and customised packages. Viewers from the Hindi heartland, Punjab, Tamil Nadu, Andhra Pradesh, Bengal, Orissa, Kerala, Karnataka, Maharashtra and Gujarat are offered distinct packages that combine the essence of vernacular viewing with a range of pan-Indian and International entertainment. Across genres as well, DishTV’s offering packs a punch when it comes to movies, news, sports, soaps and children’s entertainment.
DishTV brought direct-to-home television viewing to India in October last year, and was an instant hit in rural India with its nationwide range and superior image and sound quality. With their enhanced offering of 100 plus channels, DishTV aims at providing urban Indians a preferential advantage over their existing platform.
Commenting on the enhanced offering, Mr. Jawahar Goel, Additional Vice Chairman, Essel Group, opines, “DishTV has the power to revolutionise India’s TV experience. Our ability to offer a superior solution in rural and semi-rural markets made us stupendously successful. Now, with this never-before bouquet of 100 channels, we’re looking forward to this urban foray. Once more, the Essel Group shall change the paradigm in India’s entertainment industry”.
The DishTV bouquet encapsulates channels from 32 Indian and International broadcasters that cover the entire gamut of TV viewing – news, soaps, sports, music, movies, cartoons, & vernacular, plus a range of niche channels that India has never seen before. Broadcasters include Turner, ESPN, Star Sports, NDTV, TV Today, India TV, ETV, and Asianet. Besides these, DishTV also provides all the channels as offered by Prasar Bharati’s APNA DTH.
Backing this huge channel offering is a range of finance options available throughout DishTV’s range of dealer outlets. An introductory offer that let’s you bring home the DishTV excitement for as low as Rs 3999/-. The amazing EMI scheme can get you DishTV home at an instalment of Rs 150/- per month (payable quarterly) for 3.5 years and the unbelievable Dish Royale scheme that is a one-time solution to all your needs. Just pay the subscription charges of required bouquets of channels for 2 years collectively at the time of purchase and get the hardware absolutely free of cost.
Besides the number of channels and their superior reception, DishTV provides 8 Radio channels, Teletext, Dual Audio for channels, Parental Control and Electronic Program Guide (EPG), at no additional cost. Viewers will soon be able to access the Internet through this service, apart from getting to record their favourite programmes with Personal Video Recorder, and accessing certain channels for a limited period with Pay-Per-View.
With tried-and-tested technology and a Pan-Indian sales and service presence, DishTV’s launch pad for a direct-to-home revolution is ready. Add to this, a range of 100 channels that encapsulates pretty much everything for India’s linguistic and genre specific requirements, and the benefit of a technology that provides crystal clear and uninterrupted viewing regardless of weather and location, DishTV is bullish about the future.The coming months should witness a mushrooming of small dish antennas across India’s urban space.