Zee Tamil is the leading Tamizh General Entertainment Channel (GEC) in Tamil Nadu. With the brand proposition, ‘Manadhaal Inaivom, Maatrathai Varaverppom’ which translates ‘let’s bridge hearts, & welcome change,’ the channel strives to erase the lines between the younger and older generations, especially women, urging them to unite and embrace progress & change in all forms. Synonymous with Tamil pride, Zee Tamil stands for progressive and onward-looking content featuring bold and determined characters whose modern outlook is grounded by tradition and values.