For over 10 years, Zee Kannada has entertained the audience of Karnataka with its vibrant and colourful content and continues to do so. Launched in the year 2006, Zee Kannada has already marked its position in the competitive Kannada television industry. Despite the lack of homogeneity in the viewership, this channel has carved a niche for itself by creating shows that showcases the lives of ordinary Kannadigas. The channel has been successful in introducing memorable characters the audiences could love or hate but at the end of the day identify with.