Zee Bangla is the most preferred entertainment channel in Bengal. The channel offers an extremely rich and varied platter of programmes – capturing quintessential Bengali sensibilities with élan, juxtaposed with elements of aspiration and entertainment that has touched a chord with viewers across the urban and rural scapes. Launched on September 15, 1999 as Alpha Bangla, the first Bengali satellite television channel, Zee Banglas has carved an indelible niche for itself by showcasing the culture of Bengal to the world.