After its launch in India in 1992, Zee TV came to the UK in March 1995 to meet the entertainment demands of the South Asian community. Today, more than twenty years on, ZEE Europe has created a strong brand equity and is the largest media franchise serving the South Asian Diaspora and local audiences, with multi-genre programmes ranging from dramas, history, reality, films, news, cookery and exclusive local programming that educate, inspire, and entertain audiences in the UK and Europe.