Zee Entertainment Enterprises Limited (ZEEL) unveiled its new ‘Z Format Factory,’ an incubator meant to develop several new formats for the international marketplace. As part of the initiative, the syndication team presented six formats at MIPCOM for licensing and development from the Z Format Factory. Screening sessions of which were held at the Zee Bollyworld Preview Theatre located within ZEE’s booth at MIPCOM.
ZEE’s unscripted formats include India’s original dance reality show, Dance India Dance, in which contestants are judged by leading Bollywood choreographers on their dance skills. Moksha is a brand-new game show requiring strategy, luck and skill, inspired from Saap Seedi, a game show from the 90’s which was a huge success on Zee TV.
ZEE’s scripted formats include: Phantasmagoria is a series of 12 wickedly twisted short stories. The Eclipse Harvest is a high-octane crime series about the NYPD Organized Crime Control Bureau. Two additional scripted formats are all-time favorites in the comedy genre are Hum Paanch (Freaky Five) and Kareena Kareena.
Subhadarshi Tripathy, Chief Content Officer, Format Factory said “We at the Format Factory are into churning out an array of formats; from homegrown to spankingly new concepts, from the helm of its ideation to its production stage in order to create an archive of content for our own platforms as well as the global market.”