ZEE is all set to launch the first regional youthful channel – Zee Yuva. ZEE which is a trend – setter, has a very strong presence especially in Maharashtra with Zee Marathi, Zee Talkies, Zee Studios and Zee 24 Taas commanding leadership positions in their respective genres. From the stable of Zee Entertainment Enterprises Limited (ZEEL), we proudly present our new and refreshing offering, Zee Yuva. The channel is set to launch today at 7pm & will be Maharashtra’s only channel providing content which is ‘Youthful’ in nature. ‘Yuva’ is not about age, it is about mindset.
Zee Yuva will focus on new age content from the point of view of the youth. The channel is for the young at heart and has a very unique and differentiated proposition from the other offerings in the market. The core values of the channel are based on the reflection of today’s Marathi youth with unique refreshing content, strong relationship driven storyline based in today’s contemporary reality, filled with passion and youth qualities.
The bundle of shows packed with the channel is unparalleled to any other. While a show like ‘Freshers’ which is based on coming of age of the teens in college is full of masti, ‘Shravanbaal Rockstar’ is based on the aspirations of the youth and their parents. ‘Bun Maska’ is a perfect screenplay of a girls’ roller coaster emotions, it shows the world from the glasses of an extrovert fun-loving girl with a confused philosophy of love. ‘Love Lagan Locha’, the name says it all the USP of the shows lies in the story lines of finely nuanced exposure of the boy’s world today (next to girls). ‘Itech Taka Tamboo’ the journey of a globe trotter guy falling in love with his roots. While the content is modern-age, engrossing and lively, it also captures the strong Marathi culture.
We believe that this initiative will win the hearts of the audience of Maharashtra through its vibrant and fast paced content. The audiences of Maharashtra have showered immense love on Zee Marathi, Zee Talkies, Zee Studios and Zee 24 Taas and we hope that the audiences will welcome the new channel Zee Yuva with the same love and warmth.
So stay tuned today @ 7pm for Zee Yuva – Nave Parv, Yuva Sarv!