The biggest blockbuster of 2016, Rajini Murugan will air on the 14th of April (Tamil New Year) at 4:30 pm. The movie stars the hottest young actor of his generation Siva Karthikeyan. Siva is hugely popular across all age groups and Rajini Murugan was his 7th super hit in a row.
Rajini Murugan was released across cinemas world over for Pongal, one of the biggest festivals in Tamil Nadu & opened to packed houses. The movie raked in over 20 crores in the first weekend alone. The music of the movie by D. Imman was widely appreciated & a viral success much before release & was one of the reasons for its huge theatrical success.
The Television premiere of the movie is widely anticipated and is expected to bring the entire family together in front of their TV sets. To maximize reach for the TV premiere – a high decibel marketing campaign is in place. This includes print advertising in the Number 1 newspaper in TN & tactful advertising in Cinema halls across Tamil Nadu & using the clout of Digital Influencers to reach out to the young & upwardly mobile. This is also ably supported by promotions on air.
The movie is directed by Ponram who directed VVS, another Super Hit starring Siva Karthikeyan. Rajini Murugan has popular young actress Keerthy Suresh playing the lady lead & also stars Soori, Rajkiran & Samuthirakani.